THE CC4M WORKSHOP
The Claude Code marketing course
You can stitch together a dozen free Claude Code lessons, watch them on a Sunday, and still have nothing running on Monday. Or you can spend one live day building four working go-to-market systems with operators, then keep them in your own repo. This is the Claude Code marketing course built the second way. CC4M is a live, cohort-based workshop for marketers, not a video library you half-finish. In about five hours you set up Claude Code, build a UTM Builder, a Content Engine, an outbound system, and an ad-generation workflow, and you leave with all four wired to your own brand and product. No coding required. If you can use a computer and explain a problem clearly, you can build alongside the room and walk out with marketing infrastructure that does the busywork for you.
What Is the Best Way to Learn Claude Code for Marketing?
The short answer: build something real, with someone who has done it, and keep what you build. Most ways of learning Claude Code stop short of that. They teach the idea and leave the doing to you, which is exactly where most marketers stall.
There are three common paths, and they suit different moments.
| Path | Good for | Where it falls short |
|---|---|---|
| Self-paced video courses | Cheap, browse on your own time | You watch more than you build; nothing ships, and momentum fades by week two |
| Open-source skill libraries | Free raw material to adapt | You still have to assemble, wire, and debug them alone |
| A live, hands-on workshop | Building real systems with guidance | Costs more and asks for a day of your focus |
A live workshop wins when the goal is a working outcome, not a certificate. You get unstuck in real time instead of abandoning a half-built skill, you see how an operator actually structures the work, and the systems you build are scoped to your product on the day. The free material is genuinely useful, and you should use it. The workshop is what turns that material into something you own and run every week.
What Do You Build in the CC4M Workshop?
Four systems, each one a working asset you keep in your own repo. The session is outcome-first: every module ends with something that runs, not notes you will reread once.
| # | System | What you ship |
|---|---|---|
| 01 | UTM Builder | Consistent, governed campaign URLs and tracking parameters, so a typo in a source field never breaks attribution again |
| 02 | Content Engine | A repeatable content system that holds your brand context and turns a topic into publish-ready output |
| 03 | AI SDR / Outbound | An outbound flow that researches, scores, and drafts personalized outreach |
| 04 | Automated Ad Generation | A workflow that produces on-spec ad variations at scale within platform limits |
The arc moves through setup, your first build, the core build, and shipping, so you finish the day with running systems wired to your own brand and product rather than generic templates. You also leave knowing how to build the next one, because the pattern (brand context, skills, and multi-step workflows) is the same every time. That is the difference between renting a prompt and owning a repo.
For a fuller look at the build modules and the agenda, see what you will build on the homepage.
Who Teaches the Course?
Operators, not lecturers. CC4M is taught by Hank Taylor and Mitchell Wright, who have built go-to-market at GitLab, Vercel, Laravel, Neo4j, and ClickHouse between them. You are learning the systems from people who have run real marketing teams and shipped this kind of tooling in production.
- Hank Taylor: an early-team marketing, RevOps, and DevRel operator at Laravel, Vercel, GitLab, and Neo4j, and host of the Code to Market podcast.
- Mitchell Wright: a marketer turned go-to-market engineer (Qualtrics, GitLab demand gen) now doing GTM engineering at ClickHouse.
That practitioner background is the point. You get the judgment calls and the shortcuts that only come from having done the work, not a generic walkthrough you could have found in a blog post.
What Does It Cost, and What Is Included?
A seat is $1,000, and the first ten seats in each cohort are 40% off while they last. One price, everything included, no upsell.
- A live, one-day online workshop (about five hours of instruction and build time).
- All four build modules, scoped to your own brand and product on the day.
- The take-home repo and systems, yours to keep and reuse.
- Two follow-up office-hours sessions to get unstuck after the workshop.
- A private Slack community of marketers building the same way.
Running a team? Private and team cohorts are available on request through the Request form on the homepage, so you can put your whole marketing org through it together with your own examples.
How Is This Different from a Free Claude Code Course?
Free self-paced courses and skill downloads are a fine place to start, and the workshop points you to the good ones. The difference is what you walk away with.
- Live and hands-on: you build in real time with operators in the room, instead of watching a recording alone.
- Real systems you own: you leave with four working assets in your own repo, scoped to your product, not generic templates.
- Unstuck on the day: when something breaks, you fix it with help, which is exactly where solo learners quit.
- Built for non-coders: the entire framing is you, the marketer, shipping. No programming background is assumed.
A free course teaches you about Claude Code. The workshop is where you build with it and keep the result. If your goal is a system running by next week, the guided build is the faster path.
About CC4M
Claude Code for Marketers (CC4M) is a live workshop where marketers turn Claude Code, Anthropic's agentic command-line tool, into a go-to-market operator and build systems they own. It is taught by Hank Taylor and Mitchell Wright, operators who have built GTM at GitLab, Vercel, Laravel, Neo4j, and ClickHouse. The thesis is simple: repo over prompt. A prompt helps you once; a system you build runs every week. Claim your seat and walk out a marketer with a system that does marketing work for you.
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