01Module
UTM Builder
Your first working tool
Build a UTM URL generator live. Then iterate it: save presets, dark mode, mobile. The core loop: describe → execute → iterate.
You leave witha working utility
Claude Code
for Marketers
A one-day workshop for marketers who'd rather ship. Hands-on instruction, office hours, and Slack.
This will change how you work.
Claim seat →the idea
Repo > prompt.
Most marketers start from a blank prompt every time: paste the context, explain it again, get a one-off, then do it all over next week. Nothing you make sticks around.
The marketers who ship build systems they own. A repo that holds your context, your constraints, your workflows, and runs the same play again next week. You stay in control: you direct and review, you don’t grind.
This is NOT
An AI course. A prompting workshop. A tour of tools you'll forget by Friday.
Instead
You'll build systems that replace marketing work, and the repo to keep replacing it.
what you’ll build
Pick a track. Walk out with it working.
Every module follows the same pattern: I do, then we do, then you do. By the end, you’ve built a working system in front of you, not a folder of notes.
02Module
Content Engine
One input. Many outputs.
Build a content generator from keyword + ICP. Then a batch version that takes a CSV of keywords and produces SEO articles, LinkedIn posts, and tweets, in your tone, every time.
You leave witha content machine
03Module
AI SDR / Outbound
Replaces hours of SDR work
Companies in, personalized emails out. Start with one. Then extend to a CSV of accounts, with pain-based, benefit-based, and curiosity-based variants per company.
You leave withan outbound system
04Module
Automated Ad Generation
Closes the loop: data → better ads
Feed in your ads + CTR + conversions and build a system that reads what’s working, then spins 20 on-brand variants under platform limits. You’re iterating on data, not guessing.
You leave witha learning ad system
the 5-hour arc
From terminal-curious to system-shipping.
Act 0130 min
Mental Model
Stop chatting, start shipping. Why a repo beats a prompt.
Act 0245 min
Foundations
Terminal, Claude Code, CLAUDE.md, the essential MCP + Skills.
Act 03~3 hrs
System Builds
Four modules, each I do → We do → You do.
Act 0445 min
Scaling Patterns
Multi-agent workflows, parallelization, quality gates, repo architecture.
for
Marketers who’d rather ship.
- Growth marketers who'd rather ship the dashboard than file a ticket for it.
- Demand-gen operators who need 50 ad variants by Friday; on-brand, under character limits.
- Content teams scaling output without losing their voice.
- MarOps and RevOps building the workflow eng won't get to this quarter.
- Founders running their own GTM. Agencies running the same plays for many clients.
take home
What’s yours after.
- 1 working GTM system: ads, content, outbound, or a custom utility.
- A GTM Repo you own. CLAUDE.md template, folder structure, working examples.
- A workflow library: reusable prompts you turn into commands.
- Dataset templates for ads, content, outbound. Plus 2 months Slack + 2 office hours after.
from the room
“This is like giving me chills, dude. Salvation. Salvation experience. I've been born again.”
your hosts
Ten years building together.
Hank and Mitchell have run marketing automation side by side since 2016, and spent the last two years teaching it in live workshops. You're getting both of them in the room.
Hank Taylor
Host, Code to Market
15 years marketing developer tools, among the first 50 at Laravel, Vercel, GitLab, and Neo4j, leading marketing, RevOps, and DevRel. The last two, he's written most of his own code with the model in the loop. Hosts the Code to Market podcast with Gonto and runs the Code to Market Summit at Snowbird. This workshop is the version he wishes someone had handed him.
Mitchell Wright
GTM Engineer, ClickHouse
GTM Engineer at ClickHouse, and a marketer first. He ran demand gen and paid at Qualtrics and GitLab before becoming the kind of GTM engineer this workshop turns you into. He builds these systems in production every day, and he'll be in the room while you build yours, with the answers that only come from running them for real.
Between them, they've built GTM at
GitLab · Vercel · Laravel · Neo4j · ClickHouse
questions before you book
The ones everyone asks.
book
Pick a cohort. Get to work.
One payment. The system, the repo, and the Slack are yours.
Workshop seat
$1,000
Everything in the cohort is yours: the working system, GTM repo, workflows, dataset templates, and 2 months of Slack.
Bringing your team? Team discounts and private cohorts with custom systems for your company; just ask.